There’s a lot to manage when starting an online boutique. With everything from buying inventory to creating a website, even having to think about dealing with multiple social media accounts on top of that can feel overwhelming.

And it can be even more daunting if you’re working all by yourself or with a partner.

That’s why it’s important to understand how to use social media for online boutique as a new online boutique owner. So in this blog post, we’ll share some tips to help you avoid any extra stress from stretching yourself too thin.

That way, you’ll be able to have the best launch experience possible (and do what it takes to consistently grow your new boutique).


Best Way to Use Social Media When Starting an Online Boutique how to use social media for online boutique in 2023


Focus on One Social Media Platform


We always recommend getting matching usernames on all the potential platforms you might use but only working on one platform to start. If you’re clear on your target customer, then it should be where they hang out the most online.

Maybe they’re always watching their favorite influencers do wardrobe hauls on YouTube. Or maybe they love scrolling through Instagram for fashion inspiration. The best way to use your time and energy—especially if you don’t have a large team dedicated to growing all of your social platforms— is to focus on building on the platform your customer uses the most.

And creating the content that they’re likely to engage with.

For example, instead of a bunch of flat-lay photos for your Instagram feed, you might want to focus on creating try-on videos that show all your different looks and how they actually fit on a real person.


Plan All of Your Social Media Content Ahead Of Time


As a new online boutique owner, you don’t want to go from packing orders to fumbling with your phone camera to shoot another video. That’s why everything you share should already be on a calendar a month ahead. A calendar is a great way to organize your content (and yourself) so that you stay on task—instead of constantly switching between tasks.

And by batching your content (ex: filming 3 outfit try-on videos every Monday), you won’t get overwhelmed by the workload.

Because, if you didn’t know it already, it takes real work to make the most of your social media presence. It’s really a full-time job.

The best way to stay productive is to get organized. And that’s extremely important when you’re starting an online boutique.


Use Social Media Scheduling Tools To Manage Your Content


Your time is your number one asset as a new online boutique owner. And you can’t afford to waste any of it. It can be super easy to get stuck in the scroll or stay glued to your phone. So here’s a tip on how to use social media for online boutique, you should use a social media scheduling tool like Later or Hootsuite.

Whether it automatically posts content for you to your profile or just sends you a notification for when to do so, you’ll limit any unnecessary time in these apps. And you’ll be able to use that extra time to focus on things that will grow your online boutique.


Hire A Virtual Assistant To Support Your Online Boutique


As an online boutique owner, your primary job is to be the visionary and the inventory buyer. Other than that, most other tasks can be assigned to someone else. With all the things you need to manage in your online boutique, learning the details on how to use social media for online boutique might be too much for you.

So you should consider hiring a virtual assistant.

You can find someone locally or find a great option overseas that will likely cost a bit less. But having someone around to schedule photo shoots, help with customer service, and of course, post and engage on social media can really free up your mental bandwidth.

And when you’re able to think clearly, your business is able to grow quickly.

Hiring the right person is like buying your time back. And you can reinvest that time into the things that you do best.


Use Paid Ads to Reach More People on Social Media


Paid social media ads are one of the most effective ways to grow your social media following quickly. And as a new online boutique, you’ll want to take advantage of this by running ads consistently on the platform you’re focusing on.

You can use paid ads to increase brand awareness or even run a contest or giveaway that will help grow your social media following quickly.

For example, you can have people submit videos about a product they love from your store as an entry to win that product. Just remember to use tools like Facebook’s Pixel so you can retarget anyone who visits your site or interacts with your Instagram but didn’t purchase anything.

By following these tips on how to use social media for online boutiques, you’ll be able to better focus on the task at hand: growing your social media following and selling products from your online boutique! So make sure to put these into practice as you move forward with your business.

Finally, don’t forget to have fun with social media! This is your chance to connect with your customers and build a community around your brand. It’s not just about the products you sell, it’s how you make people feel. Most boutiques exist to make their customers feel more confident or beautiful or empowered. Don’t take that impact for granted!

And be sure to experiment with different types of content to see what works best for you and your boutique. When something resonates, keep doing more of that—which makes your content planning even easier too.

Need help with your social media planning?