• How to Start an Online Children’s Clothing Boutique

    When it comes to starting an online children’s clothing boutique, you probably have a lot of questions. There are a lot of steps to go from your idea to actually getting your first customer. Here in Start Your Boutique, we’ll look at each key piece of the journey. And we’ll recommend resources to help you […]


  • 3 Product Description Examples that Sell

    When it comes to selling online, customers can’t just walk into a store and feel or try on the clothes.   So when they land on your website, what do they have to rely on?    Two key factors: photos and product descriptions. That’s how you make your products stand out.    But most brands […]


  • How to Use Social Media to Grow Your Online Boutique

    Fifteen years ago, Facebook didn’t exist.  Now it boasts almost 4 billion combined users on Facebook and Messenger worldwide (plus another billion from Instagram).  It wouldn’t be a stretch to say over half the world is on social media. That means there’s a very high probability that you can find your customer on these platforms― […]


  • 5 Top Ways to Market Your Brand

    Marketing is how businesses let customers know that they exist. If no one knows about your business, then they can’t shop. If they don’t shop, then your business doesn’t make money.  If your business doesn’t make money, then it’s not a business at all.  So if you have an online boutique (or if you’re thinking […]


  • 3 Common Mistakes When Starting An Online Boutique

    If you’ve never launched an online boutique, then you can’t expect to get every little detail right from the start (unless you have Online Boutique Success®). And after almost 10 years in eCommerce, there are 3 common online boutique mistakes that we see most aspiring online boutique owners making before they launch. So in this […]


  • should you use influencer marketing to grow your online boutique

    Should You Use Influencers to Grow Your Online Boutique Business?

    From radio spots and print ads to TV commercials, companies have been using ‘famous faces’ to help market their products for decades. So as social media continues to grow, celebrities aren’t the only ones with influence. It could be mom-blogger sharing her favorite fashion finds. Or an interior designer sharing her best decor tips. Now […]


  • Should I Charge Sales Tax In My Online Boutique?

    If you’ve done any research about starting an online boutique, you’ve probably come across references to a “resellers permit” or “sales tax license”. Based on where you live, those terms can be interchangeable. But if and when you’d need a permit or license can be confusing. So in this post, we’ll look at what sales […]


  • Holiday Gift Guide for the Online Boutique Owner

    2022 Holiday Gift Ideas for Online Boutique Owners

    I’ve been an entrepreneur for over 10 years.  So I’ve compiled a really cool holiday gift guide specifically for online boutique owners  (or if you’re starting an online boutique soon and almost ready to launch). Because I’ve learned that what (and who) you surround yourself with is just as important as what you do. It’s […]


  • best online boutique courses to start and grow your business

    Best Online Boutique Course to Start and Grow Your Business

    If you’ve wanted to start an online boutique, you’ve probably come across an online course. Learning online through taking an online boutique course makes starting an online boutique business more convenient than ever. And you no longer need a traditional education or years of retail experience to be successful. You can work at your own pace […]