For years, companies have been using ‘faces’ to help market their products. From radio spots, print ads and TV commercials, creating affinity and demand with the help of a real person is nothing new. As we’ve moved into an age of increasing online commerce, brands are adapting to include ‘influencer marketing’ in their overall business strategy. What is Influencer Marketing? Influencer marketing is a way to amplify your brand message, targeting those with engaged audiences to access new leads, customers, […]
Continue ReadingHow to Plan a Successful Influencer Marketing Campaign for Your Online Boutique
