Online Boutique Coaching, Courses, Resources & Education
Fifteen years ago, Facebook didn’t exist. Now it boasts almost 4 billion combined users on Facebook and Messenger worldwide (plus another billion from Instagram). It wouldn’t be a stretch to say over half the world is on social media. That means there’s a very high probability that you can find your customer on these platforms― […]
Marketing is how businesses let customers know that they exist. If no one knows about your business, then they can’t shop. If they don’t shop, then your business doesn’t make money. If your business doesn’t make money, then it’s not a business at all. So if you have an online boutique (or if you’re thinking […]
From radio spots and print ads to TV commercials, companies have been using ‘famous faces’ to help market their products for decades. So as social media continues to grow, celebrities aren’t the only ones with influence. It could be mom-blogger sharing her favorite fashion finds. Or an interior designer sharing her best decor tips. Now […]
Starting an online boutique is more than just buying clothes and posting to your page. And while Instagram has helped brands grow exponentially, using the app as your only source of sales is dangerous. You don’t own anything on Instagram. And you can’t control when algorithms change, whether reach drops or if your followers even […]
For years, companies have been using ‘faces’ to help market their products. From radio spots, print ads and TV commercials, creating affinity and demand with the help of a real person is nothing new. As we’ve moved into an age of increasing online commerce, brands are adapting to include ‘influencer marketing’ in their overall business […]
When you are starting an online boutique, I’m sure you imagined it becoming someone’s preferred place to shop. The big question upon launching your site quickly becomes “how do I get people to come to my website and give me their money?” Below, I’ll introduce you to the strategies you should be using in order […]
