When you’re running an online boutique, your online boutique packaging that you use for your products is important. It’s the first thing customers see when they receive their order, and it can make a big impression.

In this blog post, we’ll discuss some of the different types of packaging that are available to online boutique owners. We’ll also talk about the pros and cons of each type of packaging, so you can decide which option is best for you!

 

 

 

Types of Packaging Options

When it comes to packaging your online boutique products, there are many options to choose from.

You can use boxes, bags, tissue paper, or even custom-printed tape.

Each type of packaging has its own set of benefits and drawbacks, so let’s take a closer look at each option.

First, let’s talk about cardboard boxes.

Cardboard is a popular online boutique packaging option because it’s affordable and durable. It’s also easy to customize, so you can create a box that perfectly matches your brand identity.

However, cardboard can be heavy and bulky, which can make shipping difficult and more expensive.

If you’re selling smaller items, bubble mailers could be a good fit. These small, lightweight envelopes are perfect for shipping smaller items like certain jewelry, swimwear or lingerie. Plus, they come in a variety of colors and styles, and can be personalized with your brand logo or name.

Another popular type of packaging is poly mailers. These come in various sizes and can hold a lot of items (from clothing to shoes and hand bags)—when the products are folded and/or layered neatly. They’re also water resistant and durable, making them perfect for shipping products in inclement weather.

But they can be expensive, especially if you want them customized with your logo, a custom color or other important brand elements.

If you’re looking for an eco-friendly option, consider using biodegradable packaging materials like paper or cornstarch bags.

These are lightweight which helps with keeping shipping costs down, and they can be easily recycled or composted. However, they may not be as durable as other packaging materials.

 

Choosing Custom Packaging

When it comes to custom online boutique packaging, having your branding prominent on the outside of the package helps customers identify your product quickly and easily when they receive your products in the mail.

It’s a great way to build excitement, which also helps to build customer loyalty.

This is definitely more expensive but can be worth it if you want to create a high-end, luxury feel for your online boutique. The packaging can be embossed, foil-stamped, or printed with a variety of textures and colors to create an eye-catching effect.

Another option is to use a clear plastic bag with your branding printed on the front. This will show off your products inside the package and can be very visually appealing.

However, it may not be as environmentally friendly as some of the other options and may not give your products as much protection from damage.

Other brands may choose more subtle ways of packaging their products like custom stickers, custom tape or simply custom tissue paper. These can be a great way to add a personal touch to your products.

And they show your customers that you went the extra mile to make them feel special—while still being cost efficient.

Whatever online boutique packaging option you choose for your online boutique, make sure it is reflective of your brand and what you stand for. Your customers should feel like they are getting something special when they open up their package, and the packaging should be an extension of your unique brand personality. Follow these tips to create beautiful and memorable packaging for your products that make your boutiques stand out.

 

Testing Your Packaging

The customer experience matters. So as a rule, you should always test out you’ve chosen before shipping products to customers.

You want to be sure that the materials are durable enough to protect your items during transit, and that they will be easy to open for your customers. You want to manage the expectations of your customers, and make sure they are happy with their purchase.

No one wants to struggle with opening a package, or worse yet, find that their product has been damaged during shipping.

This can make all the difference between a five star review and a customer that never comes back.

Choosing the right packaging option will depend on various factors. You want to be mindful of a few things:

  • Your budget
  • How much inventory you have
  • The time it takes to produce (if you’re getting custom packaging) .
  • The type of products you’re shipping.

And—more importantly—you want to think about your customer.  And factor in  the experience they expect (or even what they’re not getting from competitor brands). The right first impression can last a lifetime. Which can lead to more revenue (and profit) for your online boutique that more than outweigh the cost of good packaging.

There are certainly a bunch of things to consider.

But, with a little bit of research and some careful planning, you can find the perfect online boutique packaging option for your online boutique.