Top Resources for Online Boutique Owners
As you look to start your online boutique or grow it to $100K and beyond, there are a ton of software options that will compete for your attention.
Which ones are the best? And how do you know if they’ll work for your business? I’ve put together this page to help you make answering those questions fast and easy so you can get back to focusing on what matters most.
This page includes my tried-and-true favorite products that not only help me hit my revenue goals year over year, but help me do so in the most efficient way possible.
I love using the American Express Business Gold credit card because I can earn 4x points on my marketing spend!
I haven’t paid for plane tickets for my family in years — I just use the points I’ve earned in my business to book our flights.
Use this link to get a sign up bonus when you get approved for an AMEX Biz Gold credit card.
This bookkeeping spreadsheet gives you everything you need to easily track your income, expenses, profit and more… with NO monthly subscription costs.
I use Namecheap to buy my domains because they don’t nickel and dime you like other platforms. Plus, they give you FREE Privacy protection for all domains.
Set up your professional email address ([email protected]) using Google Workspace.
You’ll also get powerful productivity tools like Google Drive, Calendar, and Docs, enabling seamless collaboration and efficient management of business operations.
Get a 14-day trial when using this link
When running a business you’ll have to do returns and exchanges. Do you want strangers to have your home address? I don’t think so.
I recommend using iPostal1 to get a virtual address for your online boutique.
You’ll be able to use it on your official business documents and you’ll be able to pick up packages from there too!
FashionGo is the leading online wholesale marketplace, connecting retailers and boutiques with a vast network of trusted top vendors. I like them because they offer consolidated shipping.
Sign up here (just FYI, you’ll need to be have all your official business documents to be accepted)
I love custom packaging. It helps you to stand out and get the customer excited before they even open the package.
I use StickerMule for my custom packaging options.
Click here for $10 off your order.
I’ve been using Shopify for over 10 years.
They are the absolute best when it comes to eCommerce platforms. There’s so much room for app and theme customization and you can stay with them as you grow by upgrading to a Shopify Plus account.
Click here to start your trial.
I never, ever recommend using the free Shopify themes. Upgrade your theme to fit your desired store aesthetic:
Klaviyo is tailored specifically for eCommerce. With Klaviyo, you can create highly personalized and targeted email or SMS campaigns to drive sales from both new and returning customers.
If you’re on a budget (or want an easier setup) then get started with MailerLite.
Social Media Made Easy™ is a simple content creation blueprint with reusable marketing ideas and content prompts so that you can quickly churn out all the posts, stories and reels you need to be consistent online and get more followers and make more sales in your business
I love SkedSocial because it’s “human-automation”. Literally there’s someone in Australia who logs in and posts to your account for you. My theory is that Instagram/Facebook reward human posting vs automated.
But automation is a non-negotiable so that you can manage your time and run your boutique efficiently.
If you’re on a budget look into a scheduler like Planoly.
I use Fiverr for all my freelance needs. It’s easy to search, read reviews, speak to the freelancer and get mediation if any issues arise mid-project. You literally can’t get scammed on Fiverr and when dealing with people from all around the globe that can be a concern.
Create your free account here.