When you’re running and starting an online boutique, it’s important to have great online boutique description for products on your website. After all, shoppers can’t buy what they can’t see!
Product descriptions help customers visualize what you have to offer and start to envision themselves in the clothing, shoes or accessories. Your job as an online boutique owner is to bring your products and make them attractive to your audience. That will influence the products you choose, how you take pictures and—of course— how you write your product descriptions.
A well-written online boutique description for your products can be the difference between a sale and no sale.
In this blog post here at Start Your Boutique, we’ll discuss some tips for writing effective product descriptions that will help you sell more of your products.
Understanding Your Target Customer
The first thing you need to do when writing a product description is to identify your target customer. Who is the person that will be buying your products? What language does she need to see to make the product relevant to her lifestyle? Is she shopping to feel more confident? Or to build a wardrobe with versatile pieces?
Once you get clear on what your customer wants and needs, then you’ll have a solid foundation for your product descriptions.
Showing Up In Search Results
It’s also important to use keyword-rich language in your product descriptions. This will help your products show up in search engine results when potential customers are looking for what you sell.
You want to include relevant keywords throughout your online boutique description of the product, but don’t stuff them in there just for the sake of it. Use them naturally and sparingly so that they don’t take away from the overall quality of your writing.
So a simple comparison would be if you had a boutique for petite women. Instead of a standard product description (ex: white blouse) you might want to write “white silk blend blouse for petite women.”
A little detail can go a long way in helping guide customers to your store—instead of a competitor.
Crafting A Compelling Product Description
Now that we’ve covered the basics, let’s get into actually writing your product descriptions. Here are a few tips that you can start using today:
– Use descriptive language to paint a picture of the product. Some basic questions to ask yourself would be where someone might wear the item (occasion), what compliments they would get from wearing it (affinity) or why they need the product now instead of later (urgency).
– Use persuasive language to convince the shopper to buy your product. Why do they need this particular item in their closet? What measurable value are they getting? That could be cost savings, higher quality or something else they find important.
– Be creative! Don’t be afraid to have some fun with your words. How does your customer speak? What words or phrases would she easily relate to?
– Use short, concise sentences. No one wants to read an entire novel just to buy a pair of jeans. Your job is to get clear on the language, message and value to your customer. And that should only take 5 to 7 sentences.
– Use bullet points. For the technical features (ex: sizing options, colors, etc.) that you can’t easily weave into the story of your product descriptions, just use some bullet points. That gives the shopper a quick summary of some important facts without needing to do a lot more reading.
Guide Customers to Take Action
Finally, don’t forget to include a call to action in your product descriptions. A strong call to action will help encourage customers to take the next relevant step in the buying process.
Tell shoppers what you want them to do, whether it’s to buy the product, add it to the cart, or save it for later in a wish list. And make it easy for them to do so by including clear and specific instructions.
By following these tips, you’ll be well on your way to writing the online boutique description of the product that help you sell more products.
Just remember to keep your target customer in mind, use persuasive language, make the information easy to read and include a strong call to action. With a little practice, you’ll have those online boutique description of your products down in no time!
And when you start implementing these strategies for all of your products (and driving the right traffic to see your offers) then you can expect more sales in your online boutique.
What’s Next
The journey doesn’t end here! If you are hungry for more guidance on steering your online boutique toward success, I’ve got something special for you.
Dive into my free video training: How to Launch (and Grow!) Your Dream Online Boutique So You Can Leave Corporate Life Behind… (Without Taking *Forever* To Figure It All Out On Your Own!)
This training introduces my proven system that helps you make sales from Day 1. So, grab a seat, soak in the knowledge, and let’s elevate your online boutique game to new heights.
And the best part? It’s an on demand training — that means you can watch it on your own time!
Click here to sign up to get free video training and turn your boutique dreams into a thriving reality!