First impressions are powerful.
That’s why packaging your products the right way is so important. It helps you stand out from other boutiques, creates brand recognition and can be used as a marketing tool.
A great place to start would be with colored poly mailers. It’s the most cost effective choice and what most brands do anyway. And it helps your customers get excited about receiving your products.
You can even add some tissue paper or stickers to improve your overall packaging experience.
I always say you can’t go wrong if you make their order look and feel like a gift from a close friend.
Recommended Supplies to Improve Your Product Packaging Experience
There are a bunch of different costs when you’re starting your own online boutique. You have to think about a logo, a website, your inventory and marketing.
But one of the best ways to keep a customer is to create a branded shopping experience. You want something that makes them feel valued.
And it will also improve the perceived value of what they purchased.
A necklace in a standard plastic baggy is completely different from one in a beautiful custom box.
It doesn’t even have to be that fancy. But you’d be surprised at the effect a custom poly mailer, tissue paper or packing tape can have on the customer experience. It’s all about being intentional.
Here are some options that I recommend:
- Colored poly mailers
- Printed poly mailers
- Poly mailers with quotes
- Poly mailers with handles
- Cheap custom stickers
- Bulk tissue paper
- Order insert cards
But if you want to create an unforgettable experience, a little extra thought to your packaging can go a long way.
Should You Use Custom Packaging For Your Online Boutique?
Product packaging is all about making the right impression. And it shows that you were thoughtful in how you wanted the products to be received.
If your target customer is someone who appreciates good product packaging and even makes shopping decisions based on it you may want to invest a little more and get custom packaging.
So if you have a bigger budget, here are some ideas for custom packaging that you can replicate for your online boutique.
Examples of Custom Product Packaging
Here are some great places to start if you’re interested in investing more into custom packaging for your online boutique.
Looking for custom tissue paper for your online boutique? Click here for my go-to vendor!