First impressions are powerful.

That’s why packaging your products the right way is so important. It helps you stand out from other boutiques, creates brand recognition and can be used as a marketing tool.


Already have an online boutique or want to start an online boutique? Click through for some packaging ideas for your online boutique. Everything from custom tape, custom poly mailers and custom stickers. Get inspired with these online boutique packaging ideas


A great place to start would be with colored poly mailers. It’s the most cost effective choice and what most brands do anyway. And it helps your customers get excited about receiving your products.

You can even add some tissue paper or stickers to improve your overall packaging experience.

I always say you can’t go wrong if you make their order look and feel like a gift from a close friend.

Recommended Supplies to Improve Your Product Packaging Experience

There are a bunch of different costs when you’re starting your own online boutique. You have to think about a logo, a website, your inventory and marketing.

But one of the best ways to keep a customer is to create a branded shopping experience. You want something that makes them feel valued.

And it will also improve the perceived value of what they purchased. 

A necklace in a standard plastic baggy is received differently than one that arrives in a beautiful custom box.

It doesn’t even have to be that fancy.

But you’d be surprised at the effect a custom (or custom -inspired) poly mailer, tissue paper or packing tape can have on the customer experience. It’s all about being intentional.

Here are some options that I recommend:

product packaging for online boutiques

  1. Colored poly mailers
  2. Printed poly mailers
  3. Custom-inspired Poly mailers with quotes
  4. Custom-inspired Poly mailers with handles
  5. Cheap custom stickers
  6. Bulk tissue paper
  7. Order insert cards

If you want to create an unforgettable experience, a little extra thought to your packaging can go a long way.

Should You Use Custom Packaging For Your Online Boutique? 

Opting for custom packaging in your online boutique business can significantly elevate your brand’s image and enhance the overall customer experience. It’s not just about enclosing products; it’s a chance to make a lasting impression.

Custom packaging communicates a sense of care and attention to detail, showing your customers that you’ve put thought into every aspect of their purchase. For those whose target audience values premium presentation, investing in customized packaging is a strategic move.

Imagine receiving a beautifully wrapped package that not only contains your desired product but is also aesthetically pleasing. This attention to detail can create a memorable unboxing experience, leaving a positive, long-lasting impact on your customers.

If your budget allows, there are numerous creative ideas you can explore for custom packaging. From branded boxes and tissue paper to personalized thank-you cards and stickers, these elements add a touch of exclusivity to your products.

Custom packaging can be tailored to reflect the essence of your brand, whether it’s eco-friendly, luxurious, or playful.

By investing in these personalized touches, you’re not just providing a product; you’re delivering a carefully crafted brand experience.

This extra effort can foster customer loyalty, encouraging repeat purchases and positive word-of-mouth referrals, ultimately contributing to the growth and success of your online boutique.

Examples of Custom Product Packaging

Here are some great places to start if you’re interested in investing more into custom packaging for your online boutique.
By the way, here’s $10 off your order of custom packaging (poly mailers, labels, stickers, packing tape, etc) when you use this link.

An inspirational quote can be a great way to communicate your brand values and make the customer feel like they’re receiving something special.


Add a little fun! You can use packaging to reate meaningful and memorable connections with customers so that they want to shop again.


Brands are recognizable! Do something that helps your online boutique stand out. The right product packaging can really make a great first impression.


Don’t overcomplicate it! Even some branded tape can get someone excited about their order. Plus it won’t cost you much either.


Bold colors and simple text! They’ll be running to their mailbox or porch to get their order. That’s the kind of experience you want to create.


A pop of color might be all you need to make your brand standout!


Quotes connect! And here’s another example of sharing your brand values with your customers while still promoting your social media and website.


A little gratitude goes a long way! You’d be surprised what a ‘thank you’ can mean for your customers.


Again, simple might be the best way to go. Just make sure you’re clear on who your target customer is.


Here’s a another example of using tape for decoration.


I love branded tissue paper! Package your products as if they were a gift and you’ll have a customer that keeps coming back.

Looking for custom tissue paper for your online boutique? Click here for my go-to vendor!

Want to create custom packaging? Here’s $10 off your order when you use this link.