First impressions are powerful.

That’s why packaging your products the right way is so important. It helps you stand out from other boutiques, creates brand recognition and can be used as a marketing tool.

A great place to start would be with colored poly mailers. It’s the most cost effective choice and what most brands do anyway. And it helps your customers get excited about receiving your products.

You can even add some tissue paper or stickers to improve your overall packaging experience.

I always say you can’t go wrong if you make their order look and feel like a gift from a close friend.

Already have an online boutique or want to start an online boutique? Click through for some packaging ideas for your online boutique. Everything from custom tape, custom poly mailers and custom stickers. Get inspired with these online boutique packaging ideas

Recommended Supplies to Improve Your Product Packaging Experience

There are a bunch of different costs when you’re starting your own online boutique. You have to think about a logo, a website, your inventory and marketing.

But one of the best ways to keep a customer is to create a branded shopping experience. You want something that makes them feel valued.

And it will also improve the perceived value of what they purchased. 

A necklace in a standard plastic baggy is completely different from one in a beautiful custom box.

It doesn’t even have to be that fancy. But you’d be surprised at the effect a custom poly mailer, tissue paper or packing tape can have on the customer experience. It’s all about being intentional.

Here are some options that I recommend:

product packaging for online boutiques

  1. Colored poly mailers
  2. Printed poly mailers
  3. Poly mailers with quotes
  4. Poly mailers with handles
  5. Cheap custom stickers
  6. Bulk tissue paper
  7. Order insert cards

But if you want to create an unforgettable experience, a little extra thought to your packaging can go a long way.

Should You Use Custom Packaging For Your Online Boutique? 

Product packaging is all about making the right impression. And it shows that you were thoughtful in how you wanted the products to be received.

If your target customer is someone who appreciates good product packaging and even makes shopping decisions based on it you may want to invest a little more and get custom packaging.

So if you have a bigger budget, here are some ideas for custom packaging that you can replicate for your online boutique. 

Examples of Custom Product Packaging

Here are some great places to start if you’re interested in investing more into custom packaging for your online boutique.

An inspirational quote can be a great way to communicate your brand values and make the customer feel like they’re receiving something special.
Add a little fun! You can use packaging to reate meaningful and memorable connections with customers so that they want to shop again.
Brands are recognizable! Do something that helps your online boutique stand out. The right product packaging can really make a great first impression.
Don’t overcomplicate it! Even some branded tape can get someone excited about their order. Plus it won’t cost you much either.
Bold colors and simple text! They’ll be running to their mailbox or porch to get their order. That’s the kind of experience you want to create.
A pop of color might be all you need to make your brand standout!
Quotes connect! And here’s another example of sharing your brand values with your customers while still promoting your social media and website.
A little gratitude goes a long way! You’d be surprised what a ‘thank you’ can mean for your customers.
Again, simple might be the best way to go. Just make sure you’re clear on who your target customer is.
Here’s a another example of using tape for decoration.

I love branded tissue paper! Package your products as if they were a gift and you’ll have a customer that keeps coming back.

Looking for custom tissue paper for your online boutique? Click here for my go-to vendor!