First impressions are powerful.
That’s why packaging your products the right way is so important. It helps you stand out from other boutiques, creates brand recognition and can be used as a marketing tool.
A great place to start would be with colored poly mailers. It’s the most cost effective choice and what most brands do anyway. And it helps your customers get excited about receiving your products.
You can even add some tissue paper or stickers to improve your overall packaging experience.
I always say you can’t go wrong if you make their order look and feel like a gift from a close friend.
Recommended Supplies to Improve Your Product Packaging Experience
There are a bunch of different costs when you’re starting your own online boutique. You have to think about a logo, a website, your inventory and marketing.
But one of the best ways to keep a customer is to create a branded shopping experience. You want something that makes them feel valued.
And it will also improve the perceived value of what they purchased.
A necklace in a standard plastic baggy is received differently than one that arrives in a beautiful custom box.
It doesn’t even have to be that fancy.
But you’d be surprised at the effect a custom (or custom -inspired) poly mailer, tissue paper or packing tape can have on the customer experience. It’s all about being intentional.
Here are some options that I recommend:
- Colored poly mailers
- Printed poly mailers
- Custom-inspired Poly mailers with quotes
- Custom-inspired Poly mailers with handles
- Cheap custom stickers
- Bulk tissue paper
- Order insert cards
If you want to create an unforgettable experience, a little extra thought to your packaging can go a long way.
Should You Use Custom Packaging For Your Online Boutique?
Opting for custom packaging in your online boutique business can significantly elevate your brand’s image and enhance the overall customer experience. It’s not just about enclosing products; it’s a chance to make a lasting impression.
Custom packaging communicates a sense of care and attention to detail, showing your customers that you’ve put thought into every aspect of their purchase. For those whose target audience values premium presentation, investing in customized packaging is a strategic move.
Imagine receiving a beautifully wrapped package that not only contains your desired product but is also aesthetically pleasing. This attention to detail can create a memorable unboxing experience, leaving a positive, long-lasting impact on your customers.
If your budget allows, there are numerous creative ideas you can explore for custom packaging. From branded boxes and tissue paper to personalized thank-you cards and stickers, these elements add a touch of exclusivity to your products.
Custom packaging can be tailored to reflect the essence of your brand, whether it’s eco-friendly, luxurious, or playful.
By investing in these personalized touches, you’re not just providing a product; you’re delivering a carefully crafted brand experience.
This extra effort can foster customer loyalty, encouraging repeat purchases and positive word-of-mouth referrals, ultimately contributing to the growth and success of your online boutique.
Examples of Custom Product Packaging
Here are some great places to start if you’re interested in investing more into custom packaging for your online boutique.
By the way, here’s $10 off your order of custom packaging (poly mailers, labels, stickers, packing tape, etc) when you use this link.
Looking for custom tissue paper for your online boutique? Click here for my go-to vendor!
Want to create custom packaging? Here’s $10 off your order when you use this link.
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