If you’re running and starting an online boutique, then you know how important it is to have great product photography. So in this article, we’ll talk about product photography for your online boutique.
After all, customers can’t come in and touch or try on your items! Your images have to convey what makes your products special and worth buying.
So in this blog post, we’ll share some tips for getting great product photos for your online boutique.
Start with the Basics
First, invest in a good quality camera. This doesn’t mean you have to break the bank, but a decent DSLR or mirrorless camera will make a world of difference in the photos you take.
Or—depending on which model you have—you can get some amazing shots with an iPhone or Samsung Galaxy without having to go purchase another device. You might just need to add on a lens for sharper images.
Technology only continues to improve and phones are able to do what used to take a bunch of bulky equipment.
Now having a great camera doesn’t mean that you know how to use it.
So our second tip is to take the time to learn about basic photography concepts like composition and lighting. Success leaves clues. And what separates an amateur photographer from a professional is how they structure their photos.
What does your customer need to see so that they stop scrolling their feed and actually click on your image?
Should there be a big focus on details? Or is the lifestyle important?
The better you know your target customer, the easier making some of these decisions will be.
Important Supplies for Product Photography
You’ll need some basic supplies as you’re just getting started. Whether you’re shooting an entire outfit on a model or fine jewelry on a marble surface, a sturdy tripod is important to stabilize your device.
This sounds like a no-brainer but your photos should be clear and in focus when doing product photography for your online boutique.
Customers need to be able to see the details of your products clearly in order to make a purchase. And you don’t want a fuzzy photo to keep you from a sale.
A reflector is also good to have. It serves to bounce light onto your product and helps eliminate any harsh shadows.
And if you’re taking pictures indoors, having a good lighting setup can have a huge impact on what the photo looks like. You don’t have to go overboard because there are a lot of expensive options. But you should have a reliable setup that can get the job done.
You might also want to invest in a ring light to help you with videos as more and more social channels focus on that type of content.
You don’t have to spend a lot of money on these things, but they will definitely help improve the overall look and quality of your product photos.
Styling Your Product Photos
For your photos to have an impact, they have to be visually appealing and speak to your customer.
This means using props and backgrounds that complement your products—not distract from them!
Don’t be afraid to get creative! Experiment with different angles, perspectives, and styling options until you find something that really makes your products pop when doing product photography for your online boutique.
And you can always create a mood board from similar boutiques using Pinterest or Instagram.
That way, you’ll have a clear starting point and some options to explore that bigger brands use as you find your own style.
Finally, make sure to edit your photos so they look their best.
A bit of post-processing can go a long way in making your images look more professional and engaging. And there are a lot of programs and apps that can add just a bit more clarity and color to your photos to make them pop.
Product photography is an essential part of marketing your online boutique. You’ll use the photos on your website, on social media, even in your ads and emails. So you want to get the best photos possible.
Following these tips, you’ll be able to take great product photos that will show off your items in the best light.
And that’s sure to help you attract more customers and make more sales!