“How much inventory should I start with online boutique?” you ask? You don’t have to spend thousands of dollars on racks and racks of clothing in starting an online boutique.

Inventory is a liability and you never want to get stuck with more inventory than you can sell. You want to make the most out of every dollar you spend.

That’s why I suggest starting with 1 case pack (also known as pre-pack) per style of item that you’ll offer.

Want to start an online boutique? Interested in learning how to find wholesalers for an online boutique or where to buy wholesale clothing for your boutique? Before buying clothing you may be wondering how much inventory you will need to start your online boutique. Click through to download my inventory guide!

What is a case pack?

When you purchase clothing from wholesalers, they usually pre-package their clothing styles. To place an order for an item, you’ll have to purchase a case pack.  A case pack normally consists of 6 pieces. For example, a case pack of a particular top can be sold in 2-2-2 (2 Small, 2 Medium, 2 Large) or 3-2-1 (3 Small, 2 Medium, 1 Large).

If you will be selling jeans, sizes can range from Size 0 to Size 15. Pre-packs usually contain 12 pieces. A common pre-pack combination can be:


Size 1 1
Size 3 2
Size 5 2
Size 7 2
Size 9 2
Size 11 1
SIze 13 1
Size 15 1

Ordering in packs makes it easy to track what styles and sizes you have and you can always restock when a size runs out.


It’s all about supply and demand. When you start selling pieces, your customers’ buying habits will help you decide on which sizes to stock more than others. For example, you may choose to buy from certain vendors who offer packs of 3-2-1 vs 2-2-2 because your customers purchase size small more often. That’s how to get the most money out of every pack.

Have a budget

When buying wholesale products for your online boutique, having a set budget is essential. Without one, there’s a chance you might make impulsive purchases. You could end up overbuying lots of items without realizing it then have no money left to actually market the business so you can sell the product you just bought. Having and sticking to a budget helps you avoid this.

Plan for Growth

While starting small is wise, have a growth plan in place. As your business expands, so should your inventory. Keep an eye on your sales data and invest in items that consistently perform well. This dynamic approach ensures you’re always meeting customer demands without overstocking.

Some Extra Tips

If a style is available in multiple colors DO NOT purchase all of the colors. Just choose a neutral color or one/two of the colors you think your customer will love the most.  

Think about creating cohesive collections for your online boutique. You want to make it easy for your customer to shop  by offering items that can be worn together. By stocking your boutique in this manner, you’ll be able to sell multiple items at once and encourage more repeat customers who trust your curation.

Now that you are more confident about how to stock your online boutique, you are ready to find the best wholesale vendors to partner with.

You can visit vendor websites and place wholesale product orders from the comfort of your couch or you can also apply to attend trade shows.

Starting an online boutique is an exciting venture, but one of the most crucial questions that budding entrepreneurs face is, “How much inventory do I need?” Striking the right balance is essential; too much can tie up your finances, while too little might limit your sales potential.

Learn how to buy inventory correctly so that you can make the most out of your purchase by joining the Full Cart Challenge™.