Where Do Online Boutiques Buy Clothes?

Starting an online clothing boutique but unsure about where to buy wholesale clothing? Click through for a list of tradeshows and wholesale marketplaces for online boutique owners. All based in America

As you think about starting an online boutique of your own, you may wonder “where exactly do online boutiques go to get merchandise for their stores?”

Once you get your reseller/sales tax permit you are given access to a whole new dimension of shopping via wholesale online boutique vendors that the average person has never seen before (imagine your local shopping mall x 1000). 

These large gatherings of online boutique wholesale vendors are called trade shows and can be very overwhelming for a newbie since they normally last several days, there are thousands of booths to visit and you’ll be there buying product alongside buyers representing large department stores and shopping sites that may even be on your inspiration board!

When you attend a trade show you must be very focused on who your target customer is and your purchasing budget. You’ll need to develop a well-researched buying plan then spend a few days looking at new product offerings from brands and select what you think will sell to your audience.

As you place orders you are buying multiples of a single style, not just one of each style like when you go shopping in a mall— this is why having your buying plan, and your purchasing budget in mind AND STICKING TO IT is so important.

Another thing to keep in mind is that you do not go home with the merchandise you’ve purchased. You are simply placing orders and then the product will be delivered to you by a certain delivery date.

Wholesale Marketplaces in the US

Below, I’ve compiled a list of 8 trade shows and wholesale marketplaces based in the United States.


Location: Las Vegas, NV

Occurs twice a year over a 3-day period. An insanely large tradeshow with hundreds of women’s, men’s and children’s wholesale vendors.

2. Americasmart

Location: Atlanta, GA

A massive year round marketplace spread out in three buildings. They showcase apparel, gift, and home goods wholesale vendors.

3. StyleMax

Location: Chicago, IL

Held in Chicago’s massive Merchandise Mart. This event is spread out over 3 days where you’ll be able to view a huge selection of gift, accessories, and women’s apparel wholesale vendors.

4. Fashion Industry Gallery

Location: Dallas, TX

A year round wholesale online boutique wholesale that showcases women’s, men’s and children’s apparel alongside accessories & footwear.

5. Children’s Club

Location: New York, NY

Showcases apparel, accessories, footwear, toys and gifts for newborn to age 12.

6. L.A. Fashion Market 

Location: Los Angeles, CA

Year round wholesale marketplace where you can view women’s, men’s and children’s apparel.

7. New York Shoe Show

Location: New York, NY

Get ready for footwear overload! At this show you’ll see almost 1,000 footwear brands so there’ll be something for everyone.

8. Coterie

Location: New York, NY

This trade show occurs twice a year. They showcase higher end women’s apparel, accessory and footwear vendors.

How to buy boutique wholesale inventory online?

Just starting your online boutique and not quite ready to take on these large marketplaces yet? Purchase my wholesaler lists and begin stocking your online boutique right from the comfort of your home with online boutique vendors in these lists.

I’ve compiled a list of 100+ women’s clothing vendors trusted by companies such as Red Dress Boutique, Nasty Gal, Fashion Nova, and Boohoo. 

or if you’d like to start an infant/children’s boutique, this list of 50+ top infant & children’s fashion vendors is perfect for you. I have more online boutique vendors list for you coming so you might want to check out my other lists here:


Ready to start your online boutique?

You don’t have to figure it all out on your own!

I’m hosting a free masterclass called:

How To FINALLY Launch Your Dream Online Boutique In The Next 3 Months… Even If You’ve Never Sold Anything Online Before!

Learn the EXACT framework that helped me become my own boss, work from home, create my own schedule and make an income doing what I love everyday… without having a business degree, years of retail experience or a huge social media following.

If you feel confused, frustrated, stuck or completely lost about how to start an online boutique, then this training is for you.

So click the button below to sign up for instant access to this FREE online training!

Save my seat to the online training