If you’re starting an online boutique, one of the most important things to focus on is traffic. You need people to know you exist and that means getting as many people to your website as possible. So how do you get organic traffic to your online boutique in 2024?
Most brands use paid ads to drive traffic to their website consistently. But what if you don’t have a huge budget to invest in marketing every month? Don’t worry – we’ve got you covered!
In this blog post, we’ll discuss a variety of ways to drive organic traffic to your online boutique website. So read on for tips and strategies that will help get more eyes on your products!
What is Traffic?
Traffic simply refers to the number of visitors who come to your website. It’s important to track your website traffic because it’s a reflection of your brand awareness. People have to know that you exist in order to shop from your online boutique. So if you haven’t been getting any traffic, you can’t expect to make any money.
There are two main categories of traffic: paid and organic.
Paid traffic is when you purchase advertising (on social media platforms, search engines, television, radio, or even billboards) in order to drive visitors to your site.
Organic traffic is when you get site visitors without explicitly paying for them. This can include things like search engine traffic (ex: when customers find you via Google), referrals from other websites, or clicks from social media.
And while both types of traffic are important, organic traffic is often seen as more valuable because it’s “free”. That being said, free definitely doesn’t mean easy.
You need to be aware of your options and have the right strategy to make them work for your online boutique.
That’s exactly why you’re reading this blog post!
Why is Traffic Important?
Simply put, you can’t even hope to make sales without traffic. If you want people to buy your products, they need to first know that your online boutique exists. And the best way to do that is to get people to visit your website.
There are a number of ways to drive traffic to your website, but we’ll focus on four in particular: influencer marketing, content marketing , social media marketing, and email marketing.
Using Influencer Marketing to Grow Your Online Boutique
Even if you’re not familiar with influencer marketing, you’ve definitely seen its effects. Businesses work with people who have a large social media following —usually in the thousands or millions—and pay them to promote their products. A lot of money.
In fact, companies have spent billions on influencer and there’s no sign of stopping.
But that doesn’t mean you need to have a massive budget to use influencer marketing successfully to drive organic traffic to your online boutique website.
You can start out by reaching out to micro-influencers who have a smaller follower count but are usually more engaged with their followers. This can be a great way to get your products in front of new people and grow your own audience too.
Another way to work with influencers on a budget is to offer them free products in exchange for promotion. That could be content creation like a mention in a post, story or reel. Or you can have them model for you to use as product photos on your website. Be open and be creative!
How Content Marketing Works for Online Boutiques
While influencer marketing is about other people creating or distributing content for you, content marketing is the in-house approach. And can still be very effective in driving organic traffic.
Content marketing simply refers to creating, curating and sharing content that promotes your brand or products.
This can include blog posts, social media posts (now that Instagram posts are searchable on Google), YouTube videos, PDF guides or infographics.
The key is to create content that is interesting, engaging, and search-focused.
So instead of your caption saying “wear this top with these pants”, get more specific!
“Wear our silk blend cami with these pleated wide leg trousers”, vivid descriptions that potential customers would actually type into a search engine.
That will drive organic traffic to your online boutique website over time, especially if you create the right information
We always recommend starting a blog for your online boutique. It doesn’t have to be where you post every day but having the content helps in so many ways. Of course, you can show up on search results. But it’s also helpful with having content to direct subscribers to on your email or SMS lists (more on that later).
And you can start to position your boutique as the ideal shopping destination based on what you offer.
So if your blog is all about how to help petite women dress stylishly for work, you’ve just become a resource to the petite women in corporate positions in your region or country.
And you can start to link to the relevant products that you carry in your boutique so that a reader can become a customer.
It’s all about building a relationship and content marketing is a great way to do that!
Why Social Media Marketing Is Important For Online Boutiques
Social media marketing is another great important to drive traffic to your online boutique. Platforms like Instagram, TikTok and Pinterest are where a lot of new brands get discovered.
The key to social media marketing is to create interesting and engaging content consistently.
You don’t just want to add followers. You want people who will actually like your content enough to click over to your website.
How should you use social media when you’re just starting out? Read this blog post.
The key is to make sure you’re organized. Social media takes time and that’s the most important asset you have as a new online boutique owner. So spend it wisely! Choose one platform that you’re target customer is most likely to frequent. Then you want to have a calendar to know exactly what you’ll be sharing and find ways to batch your content so you’re not stuck in an app every day.
When you save time, then you can use it on more revenue-generating activities for your online boutique.
Using Email Marketing for Your Online Boutique
Finally, email marketing is crucial for the success of your online boutique another great way to drive traffic to your online boutique. All of the marketing options mentioned earlier should have one goal: to build your email list.
When you have an engaged email list, you’re essentially writing your business a blank check.
Once you have (and do what it takes to keep) a subscriber, you can market to them over and over again. Your job is to make sure you’re sharing valuable, interesting, and enticing content that makes them want to buy.
This could include the blog posts you write, the videos you share on social media or photos of an influencer in your clothing or accessories.
Email gives you a bunch of options to nurture a relationship with a subscriber until they become a customer.
And once they become a customer, you just keep doing the same things to get them to shop again.
You can grow your list by having a form, pop-up, quiz or giveaway on your website. And you can grow it quick by running ads that offer an incentive to sign up for your emails.
That can be a less expensive way of getting in front of the right audience on a consistent basis. Just a few hundred dollars a month in ad spend can become thousands with the right audience, products and strategy.
These are just four of the many ways you can drive organic traffic to your online boutique website. As an online boutique owner, your job is not just to make nice outfits. It’s to get the word out to as many people as possible. Because you can’t make sales if no one knows you exist. And when they do, you need them to visit your website.
So get out there and start promoting your business!