Fifteen years ago, Facebook didn’t exist. 

Now it boasts almost 4 billion combined users on Facebook and Messenger worldwide (plus another billion from Instagram). 

It wouldn’t be a stretch to say over half the world is on social media. That means there’s a very high probability that you can find your customer on these platforms― or a number of other popular channels. 

YouTube, Pinterest, TikTok and more all offer the ability for business owners to get their brands and products in front of massive audiences. 

So how do you actually use social media for online boutique? To grow your online boutique? In this blog post, we’ll discuss the most important things to consider before you create a strategy for social media. And what you should be doing on to grow your business—without getting overwhelmed by all the platforms out there. 


How to Use Social Media to Grow Your Online Boutique



Get Clear on Your Target Customer


As an online boutique owner, one of your biggest assets is time. There’s a lot to do and—if you’re working alone—not a lot of extra hands to make it happen. So you want to be strategic with how you spend your time. That means you can’t waste it on platforms that your target customer doesn’t frequent.

The clearer you are about who you’re selling to, the easier it will be to choose the platforms that can have the most impact on your growing business. 

Not sure how to figure out who your target customer is? Click here to read more

That way,  you don’t have to live on Instagram, make a hundred videos for YouTube, pin for hours a day and dance around on TikTok (unless you want to)

When starting an online boutique, you should focus your efforts on one to two channels where you know your customer will be actively engaged. That’s the best way to make social media for online boutique work for you—instead of endlessly chasing the latest platform, fads or trends). 


Create Engaging Content For Social Media


Now that you know what platforms you need to focus on, you need to create engaging content. 

Success leaves clues, so I always recommend making a list of 5-10 bigger online boutiques that serve a similar customer.

This will give you some insight into how they’re marketing on social media. Pay attention for a few weeks, especially during big sale seasons and see what lessons you pick up. 

If it’s on Instagram, that could be how they structure their captions, what designs perform the best or how active they are on things like stories and reels. 

Content is everything. People have to be attracted to what you share before they can become a customer. And platforms like Facebook, Instagram, YouTube, TikTok and Pinterest are ways to share as much content as possible to get in front of as many potential customers as possible. 

These platforms all have a goal of making users stay on as long as possible. So you want to create content that gets the likes, saves, shares and follows. That’s how you’ll be able to reach more and more people. 

Want to grow your online boutique using Instagram? Learn how to curate your feed, grow your audience and make IG work for you. 

Most of these platforms operate with algorithms that reward people who are (1) already popular and consistent or (2) use the newest feature the platform is currently promoting. 

So you want to make sure that you’re creating content your target customer would be attracted to and engage with. And that you’re showing up consistently where your audience is likely to search. 

Want to know which hashtags you should be using to get in front of the right people? Check this out.

You want everything you do on social media to have the most impact and reach more people, especially when it comes to creating content. 

The great thing is that you don’t have to create the content all by yourself. You can outsource it to other content creation companies or even work with influencers to create amazing content and share it with their audience too. Learn more here.


Use Paid Advertising to Grow Your Online Boutique


Now organic reach isn’t what it used to be. And if you’re chasing all the latest trends or trying to keep up with the algorithm changes, you’ll be on these platforms for hours every single day swiping and posting and sharing. 

Managing social media for online boutique is literally a full time job. 

And that’s in addition to running your online boutique and taking care of yourself and any other family responsibilities. 

So what can you do to make it simpler to grow your online boutique using social media? Run ads. 

The majority of the popular social media platforms also offer paid advertising. It’s the quickest way to consistently get your business in front of the most people. So you should be setting a monthly budget for your advertising spend. 

That will help all the content you create and promotions you make reach a wider audience—and get you more followers, fans and customers. 

Facebook and Instagram are the largest platforms out right now. And have the most consistent ad platforms. So you should be familiar with how to use both to grow your online boutique, use social media for online boutique. 


As an online boutique owner, social media is a powerful tool to grow your audience and customer base. Make sure you know who your target customer is (so that you know which platforms to focus on), what content she’d likely engage with and that you’re using ads to have even more impact. 

Remember, you don’t have to do it all. But you should be strategic in how you use social media to grow your online boutique. 


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