Online Boutique Coaching, Courses, Resources & Education
What is a domain? As per website.com, a domain name is the address where internet users can access your website. The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in http://www.yourdomain.com, it will go to your […]
You don’t have a real business unless you have a legal business entity. So if you’re in the US, the most common entity is an LLC. So what is an LLC? And how do you set one up for your online boutique? Keep reading to learn exactly what you need to know to get started. […]
Shopping online can be scary! Especially when it’s a new brand you’ve barely heard of. When you’re starting an online boutique, potential customers are looking for cues that they can and should spend their money with you such as your online boutique website. Building that intrinsic trust will go a long way to not only […]
Packaging Supplies for your Online Boutique When shopping online, the first physical contact customers will have with your online boutique is when they are handling the package that has been delivered to them. This is a unique opportunity for your business to make a favorable impression and strengthen your brand identity. Great packaging can create […]
You’ve probably heard a bunch of entrepreneurs share their rags to riches story. Saying things like “I started in my basement with $100”. And it’s a powerful story. But what they usually fail to share is how much they had to invest to grow their business from that first moment. Sure you can start something. […]
I have never been a LulaRoe retailer. I have been in eCommerce since 2012. I have created 4 eCommerce businesses since then. I sold my last eCommerce business in July 2018. My opinions are based on articles such as this story that ran on Bloomberg News, this video by a LuLaRoe retailer and this blog […]
For years, companies have been using ‘faces’ to help market their products. From radio spots, print ads and TV commercials, creating affinity and demand with the help of a real person is nothing new. As we’ve moved into an age of increasing online commerce, brands are adapting to include ‘influencer marketing’ in their overall business […]
Starting an online boutique is significantly cheaper than starting a brick-and-mortar retail location. You don’t need to pay rent, buy store fixtures or get liability insurance; depending on the square footage it can cost upwards of $20,000 according to Entrepreneur magazine. Despite the super long list of costs that are avoided when starting an online […]
First impressions are powerful. That’s why packaging your products the right way is so important. It helps you stand out from other boutiques, creates brand recognition and can be used as a marketing tool. A great place to start would be with colored poly mailers. It’s the most cost effective choice and what most brands […]
“How can I save money to start my online boutique?” “I haven’t started my boutique because I don’t have any money”. Does that sound like you? Lack of starter capital is the main reason many aspiring boutique owners are sitting on their dream. I get it — if you want the highest likelihood of success, […]
