• 5 Top Ways to Market Your Brand

    Marketing is how businesses let customers know that they exist. If no one knows about your business, then they can’t shop. If they don’t shop, then your business doesn’t make money.  If your business doesn’t make money, then it’s not a business at all.  So if you have an online boutique (or if you’re thinking […]


  • 3 Common Mistakes When Starting An Online Boutique

    If you’ve never launched an online boutique, then you can’t expect to get every little detail right from the start (unless you have Online Boutique Success®). And after over 10 years in eCommerce, there are 3 common online boutique mistakes that we see most aspiring online boutique owners making before they launch. So in this […]


  • should you use influencer marketing to grow your online boutique

    Should You Use Influencers to Grow Your Online Boutique Business?

    From radio spots and print ads to TV commercials, companies have been using ‘famous faces’ to help market their products for decades. So as social media continues to grow, celebrities aren’t the only ones with influence. It could be mom-blogger sharing her favorite fashion finds. Or an interior designer sharing her best decor tips. Now […]


  • Should I Charge Sales Tax In My Online Boutique?

    If you’ve done any research about starting an online boutique, you’ve probably come across references to a “resellers permit” or “sales tax license”. Based on where you live, those terms can be interchangeable. But if and when you’d need a permit or license can be confusing. So in this post, we’ll look at what sales […]


  • 2023 Holiday Gift Ideas for Online Boutique Owners

    I’ve been an entrepreneur for over 10 years.  So I’ve compiled a really cool holiday gift guide specifically for online boutique owners  (or if you’re starting an online boutique soon and almost ready to launch). Because I’ve learned that what (and who) you surround yourself with is just as important as what you do. It’s […]


  • best online boutique courses to start and grow your business

    Best Online Boutique Course to Start and Grow Your Business

    If you’ve wanted to start an online boutique, you’ve probably come across an online course. Learning online through taking an online boutique course makes starting an online boutique business more convenient than ever. And you no longer need a traditional education or years of retail experience to be successful.     You can work at your […]


  • invest in online boutique course

    Should I Invest In An Online Boutique Course?

    There’s no doubt that online learning is the future. You’ve probably considered taking a course yourself.  From Ivy League schools to major corporations, more and more institutions are adopting online learning as the new standard for education.   Not only are online courses convenient, but they are also focused. You can pinpoint a specific program […]


  • how to start an online boutique on instagram

    How To Start An Online Boutique on Instagram

    Imagine turning your Instagram feed into a thriving online boutique, where every post is an opportunity and every like is a potential sale. Sounds exciting, right? Well, you’re in for a treat because we’re about to unravel the secrets of launching your very own online boutique right on Instagram! But first, you have to understand […]


  • how to create a return policy for an online boutique

    Should I Have A Return Policy For My Online Boutique?

    Returns, refunds, and exchanges are just a part of doing business online. It can be tempting to try to avoid it altogether. But opening an online boutique and not having a online boutique return policy will do more harm than good in the long run.     Your job as an online boutique owner is […]